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"The focus of this book is on how technology advances have expanded the service economy and improved customer relationships. Through a collection of research, the book presents insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and other topics"--
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Purpose: The purpose of this paper is to investigate in which management aspects could Six Sigma (SS) methodology help the organization that implements it. Another subject to be examined is the integration of SS and other quality management systems (QMSs) in practice and in a theoretical way....
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Purpose – The purpose of this paper is to put forward and classify the critical success factors (CSF) of Six Sigma implementation, as well as the tools‐techniques that it utilizes in all the phases of the Define‐Measure‐Analyze‐Improve‐Control (DMAIC) structured methodology....
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Purpose – The purpose of this paper is to examine the benefits of ISO 9001 certification and the association between them, the level of implementation of the critical success factors (CSFs) required for the appropriate functioning of the quality management system in ISO 9001:2008 certified...
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Purpose The purpose of this paper is to examine the contribution from the use of quality tools and the implementation of quality management systems (QMSs) to the management of an organization. The question is if these aspects have an impact on the important elements of a QMS, like critical...
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Purpose – The purpose of this paper is to examine the level of the importance and implementation of the critical success factors (CSFs) required for the appropriate function of a quality management system (QMS) in ISO 9001:2008-certified companies and the differences between the CSFs and the...
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