"This book explores innovative methods organizations have implemented in order to improve their overall effectiveness. This book analyzes novel strategies companies are using to adjust and respond to modern challenges including globalization and digitization"--

Who never wanted to travel after watching a movie? /André Perinotto -- Film-induced tourism and destination marketing management : the legend of the rooster of Barcelos (Portugal) / Bruno Sousa, Carlos Araújo -- Literary tourism : a perspective of visitor experience in the museum of innocence...

This study examines the determinants of the financial performance of the Portuguese hotel industry. Despite the economic relevance of the hotel industry and financial performance as an indicator of business survival, academic research on the factors that influence it in the context of this...