Marketing has to be completely rethought in the age of the digital revolution. An expansion of existing concepts and models, as has always been done since the 1950s, is no longer sufficient here. This means that findings from the past few decades, such as consumer focus and segmentation, can be...

Dieses Buch liefert einen Überblick über neue Einsatzmöglichkeiten und Wirkmechanismen von digitalem Marketing. Es gibt vielfältige Impulse und zeigt anhand eines breiten Themenportfolios, welche Strategien sich für die praktische Anwendung in der Wirtschaft eignen. Die Autor:innen,...

Competency-oriented teaching has become an important goal of higher education. Instead of "the sage on the stage", edu-cators are encouraged to become a "guide by their side". They should enable students to apply knowledge rather than simply regurgitating it. This paper represents a contribution...

Ab dem Berichtsjahr 2023 wird für die amtliche Flächenstatistik ein überarbeiteter Nutzungsartenkatalog zum Einsatz kommen. Anlass hierfür ist ein in der Vermessungs­- und Katasterverwaltung durchgeführter und von der Statistik begleiteter Paradigmenwechsel, dem eine neue Sicht auf die...

Marketing has to be completely rethought in the age of the digital revolution. An expansion of existing concepts and models, as has always been done since the 1950s, is no longer sufficient here. This means that findings from the past few decades, such as consumer focus and segmentation, can be...