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Consumer Behaviour and Social...
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Consumer behaviour and social network sites : the impact of negative word of mouth
Zaraket, Sarah
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2021
Once upon a word... -- ... social media amplified the voice for WOM -- People started talking negatively about brands on SNS... -- ... this impacted other consumer's reactions -- So how can you deal with NSWOM?
Persistent link: https://www.econbiz.de/10012306372
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Consumer behaviour and social network sites : the impact of negative word of mouth
Zaraket, Sarah
-
2021
Once upon a word... -- ... social media amplified the voice for WOM -- People started talking negatively about brands on SNS... -- ... this impacted other consumer's reactions -- So how can you deal with NSWOM?
Persistent link: https://www.econbiz.de/10013174882
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