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ECONIS (ZBW)
14
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Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.
;
Cho, Moonhee
;
Yim, Mark Yi-cheon
- In:
Handbook of social media management : value chain and …
,
(pp. 737-749)
.
2013
Persistent link: https://www.econbiz.de/10009763845
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2
Corporate donor : charitable organization partners ; a coorientation study of relationship types
Cho, Moonhee
;
Kelly, Kathleen S.
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
4
,
pp. 693-715
Persistent link: https://www.econbiz.de/10010392589
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3
Nonprofits' use of Facebook : an examination of organizational message strategies
Cho, Moonhee
;
Schweickart, Tiffany
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 281-295)
.
2015
Persistent link: https://www.econbiz.de/10010481103
Saved in:
4
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
5
Bayesian estimation of dynamic panel data gravity model
Cho, Moonhee
;
Zheng, Xiaoyong
- In:
Econometric reviews
40
(
2021
)
7
,
pp. 607-634
Persistent link: https://www.econbiz.de/10012624526
Saved in:
6
Current students as university donors? : determinants in college students’ intentions to donate and share information about university crowdfunding efforts
Cho, Moonhee
;
Lemon, Laura L.
;
Levenshus, Abbey B.
; …
- In:
International review on public and non-profit marketing
16
(
2019
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10012129543
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7
How does protectionist trade policy interact with FDI?
Kim, Jongduk
;
Cho, Moonhee
-
2019
Persistent link: https://www.econbiz.de/10012433585
Saved in:
8
The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias
Park, Sun-Young
;
Cho, Moonhee
;
Kim, Soojin
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 365-388
Persistent link: https://www.econbiz.de/10012515868
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9
The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 434-455
Persistent link: https://www.econbiz.de/10012179135
Saved in:
10
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
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