Starting from the observation of a conceptual gap regarding the association between consumption and the contexts in which it occurs, the paper has two objectives. The first is to fill this gap by developing a framework that includes: the identification of consumption contexts based on their...

Purpose – The purpose of this paper is to develop and empirically evaluate a model of the firm‐level determinants of export performance that includes the firm's internationalization modes other than exporting. Design/methodology/approach – The paper uses information gathered on 147 Italian...

Purpose: Industry 4.0 is dramatically affecting businesses behaviours and strategies, transforming products design, manufacture, operations and services. An outcome of this transformation is digital servitization. This paper aims to contribute to the extant literature about digital...