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Content and compliance of pharmaceutical social media marketing

Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999

Persistent link: https://www.econbiz.de/10011623909

How promotion mix helps sustain brand sales during market transitions : insights from the pharmaceutical industry

Chaudhuri, Malika; Tanawat Hirunyawipada; Pan, Yue - In: European journal of marketing 58 (2024) 11, pp. 2508-2538

Persistent link: https://www.econbiz.de/10015198431

The impact of brand social media marketing on the dynamics of the company's share value

Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … global companies. The advantages of social media marketing activities of companies for brand promotion in the context of … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …

Persistent link: https://www.econbiz.de/10014371857

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371

Influencers as enhancers of the value co-creation experience

Morteo, Isabel - In: Global journal of business research : GJBR 12 (2018) 2, pp. 91-100

Persistent link: https://www.econbiz.de/10011926717

Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

Romero-Rodriguez, Luis M.; Castillo-Abdul, Bárbara - In: The journal of management development 42 (2023) 6, pp. 425-435

Persistent link: https://www.econbiz.de/10014332115

Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content

Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284

Persistent link: https://www.econbiz.de/10013440055

Advertising Viewability in Online Branding Campaigns

Bounie, David - 2017

A significant number of online ads served by publishers are actually never seen by Internet users. This results in … technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …

Persistent link: https://www.econbiz.de/10012956175

Is your brand protected? : assessing brand safety risks in digital campaigns

Johnson, Ross W.; Voorhees, Clay; Khodakarami, Farnoosh - In: Journal of advertising research 63 (2023) 3, pp. 205-220

Persistent link: https://www.econbiz.de/10014375167

Consumer responses to covert advertising in social media

Göbel, Fabian; Meyer, Anton; Ramaseshan, B.; Bartsch, Silke - In: Marketing intelligence & planning 35 (2017) 5, pp. 578-593

Persistent link: https://www.econbiz.de/10011774511