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Effects of consumer social interaction on trust in online group-buying contexts : an empirical study in China
Zhang, Zhe
;
Gu, Chenyan
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010526397
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Antecedents and consequences of consumers' trust in electronic intermediaries : an empirical study of hotel booking websites
Jiang, Qingyun
;
Huang, Xun
;
Chen, Zhuohao
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10003923752
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Power distance belief and brand personality evaluations
Wang, Xuehua
;
Wang, Xiaoyu
;
Fang, Xiang
;
Jiang, Qingyun
- In:
Journal of business research : JBR
84
(
2018
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011802786
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The effectiveness of human vs. AI voice-over in short video advertisements : a cognitive load theory perspective
Wang, Xinmeng
;
Zhang, Zhe
;
Jiang, Qingyun
-
2024
Persistent link: https://www.econbiz.de/10015123185
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5
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
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6
Brand positioning strategy using search engine marketing
Dou, Wenyu
;
Lim, Kai H.
;
Su, Chenting
;
Zhou, Nan
;
Cui, Nan
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
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7
Does making consumers creative improve brand evaluations? : exploring the roles of consumer creativity in online marketing communications
Dou, Wenyu
;
Wu, Jintao
;
Yao, Qin
;
Wen, Na
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 338-344)
.
2012
Persistent link: https://www.econbiz.de/10010191486
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8
The interactive effects of sales force controls on salespeople behaviors and customer outcomes
Wang, Guangping
;
Dou, Wenyu
;
Zhou, Nan
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
2
,
pp. 225-243
Persistent link: https://www.econbiz.de/10009552531
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Advertiser risk taking, campaign originality, and campaign performance
Wang, Guangping
;
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10009738747
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10
The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
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pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
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