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What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition

Das, Soumik; Sanyal, Shamindra Nath; Mazumder, Rabin - In: Journal of international consumer marketing 36 (2024) 4, pp. 352-369

Persistent link: https://www.econbiz.de/10014575080

Conceptualisation of branding : strategy based on the Indian pharma sector

Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198

Persistent link: https://www.econbiz.de/10009770352

Importance of brand equity and distribution in competitive business environment : an Indian case studies approach

Sanyal, Shamindra Nath; Banerjee, Asok Kumar - In: Brand research : [an outcome of the second …, (pp. 37-51). 2009

Persistent link: https://www.econbiz.de/10009623343

Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"

Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of Indian culture and business … 9 (2014) 3, pp. 316-339

Persistent link: https://www.econbiz.de/10011284517

Integrated marketing channels

Datta, Saroj Kumar; Sanyal, Shamindra Nath - In: Strategic marketing management in Asia : case studies …, (pp. 403-424). 2017

Persistent link: https://www.econbiz.de/10011596848

Factors influencing prescribing decisions among physicians : empirical study on generic drugs

Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 11 (2017) 4, pp. 330-360

Persistent link: https://www.econbiz.de/10011812856

Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences

Roy, Subhadip; Sanyal, Shamindra Nath - In: Qualitative market research : an international journal 20 (2017) 4, pp. 469-485

Persistent link: https://www.econbiz.de/10011814311

Positioning of private label brands of men's apparel against national brands

Ghosh, Pritha; Saha, Subrata; Sanyal, Shamindra Nath; … - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 210-227

Persistent link: https://www.econbiz.de/10012614795

Organisational commitment of working women : the role optimisation

Maiti, Rooprekha Baksi; Sanyal, Shamindra Nath - In: International journal of management practice : IJMP 16 (2023) 2, pp. 212-232

Persistent link: https://www.econbiz.de/10014315856

Antecedents and consequences of organizational commitment in school education sector

Baksi Maiti, Rooprekha; Sanyal, Shamindra Nath; … - In: International Journal of Organizational Analysis 29 (2020) 3, pp. 716-735

Purpose: The purpose of this study is to study the attitude of the employees toward organizational commitment and its impact on organizational effectiveness and, second, to develop a strategic model for organizational commitment and organizational effectiveness. Design/methodology/approach: A...

Persistent link: https://www.econbiz.de/10012411893