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Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Picot-Coupey, Karine; Huré, Elodie; Piveteau, Lauren - In: International journal of retail & distribution management 44 (2016) 3, pp. 336-368
Persistent link: https://www.econbiz.de/10011515906
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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
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Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh - 2014
Persistent link: https://www.econbiz.de/10010424892
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Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel; Kumar, Vineet; Ofek, Elie - In: Marketing science 36 (2017) 6, pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
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Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel; Estrella-Ramón, Antonia; … - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
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Factors of customers' channel choice in an omnichannel environment : a systematic literature review
Wolf, Lukas; Steul-Fischer, Martina - In: Management review quarterly 73 (2023) 4, pp. 1579-1630
Persistent link: https://www.econbiz.de/10015123646
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Value Realization in the Phygital Reality Market : Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
Huang, Lin; Gao, Biao; Gao, Mengjia - 2023
phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and …
Persistent link: https://www.econbiz.de/10014327452
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Omnichannel retailing with different order fulfillment and return options
Liu, Yongcong; Xiao, Yixuan; Dai, Yue - In: International journal of production research 61 (2023) 15, pp. 5053-5074
Persistent link: https://www.econbiz.de/10014381862
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman; Çengel, Özgür - In: Managing customer experiences in an omnichannel world : …, (pp. 43-54). 2021
Persistent link: https://www.econbiz.de/10012492086