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Ma, Yu; Seetharaman, Seethu; Narasimhan, Chakravarthi - In: Journal of retailing 88 (2012) 1, pp. 47-62

Persistent link: https://www.econbiz.de/10009513167

Trivedi, Minakshi; Gauri, Dinesh Kumar; Ma, Yu - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3473-3488

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Ma, Yu; Ailawadi, Kusum L.; Grewal, Dhruv - In: Journal of marketing 77 (2013) 3, pp. 101-120

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Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106

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Haruvy, Ernan; Leszczyc, Peter T. L. Popkowski; Ma, Yu - In: Production and operations management : an international … 23 (2014) 2, pp. 197-209

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Mehta, Nitin; Ma, Yu - In: Journal of marketing research : JMR 49 (2012) 4, pp. 435-451

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Desai, Kalpesh Kaushik; Gauri, Dinesh Kumar; Ma, Yu - In: Journal of retailing 90 (2014) 4, pp. 493-510

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Fisher, Robert J.; Ma, Yu - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 436-450

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Ailawadi, Kusum L.; Ma, Yu; Grewal, Dhruv - In: Journal of marketing research : JMR 55 (2018) 2, pp. 193-207

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Ma, Yu; Gauri, Dinesh; Ailawadi, Kusum; Grewal, Dhruv - In: MSI reports : working paper series (2010) 1, pp. 3-59

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