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Advertising
26
Werbung
24
Advertising effects
14
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Consumer behaviour
12
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12
USA
9
United States
9
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Huh, Jisu
56
Reid, Leonard N.
12
DeLorme, Denise E.
10
Shin, Wonsun
8
An, Soontae
5
Pfeuffer, Alexander
5
Srivastava, Jaideep
4
Cho, Soyoen
3
Faber, Ronald J.
3
Kim, Eunah
3
Kim, Hyejin
3
Lu, Xinyu
3
Dahlén, Micael
2
Darmawan, Ida
2
DeLorme, Denise E
2
Lee, Chunsik
2
Nelson, Michelle R.
2
Phua, Joe
2
Reid, Leonard N
2
Rosengren, Sara
2
Russell, Cristel Antonia
2
Xu, Hao
2
Abdollahi, Maral
1
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1
Delorme, Denise E.
1
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1
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1
Huang, Sangruo
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Khan, Euna Mehnaz
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Kim, Junga
1
Laczniak, Russell N.
1
Langteau, Rita
1
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Journal of advertising
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
7
International Journal of Pharmaceutical and Healthcare Marketing
5
International journal of pharmaceutical and healthcare marketing : IJPHM
5
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Advertising theory
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Designing and communicating experience
1
Digital advertising : theory and research
1
Health marketing quarterly
1
International Journal of Consumer Studies
1
International journal of consumer studies
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of global marketing
1
Journal of service management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
40
OLC EcoSci
12
Other ZBW resources
7
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Development of trust scores in social media (TSM) algorithm and application to advertising practice and research
Roy, Atanu
;
Huh, Jisu
;
Pfeuffer, Alexander
;
Srivastava, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 269-282
Persistent link: https://www.econbiz.de/10011705762
Saved in:
2
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
3
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
4
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
5
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
6
Young adults' acceptance of data-driven personalized advertising : Privacy and Trust Equilibrium (PATE) model
Shin, Wonsun
;
Kim, Eunah
;
Huh, Jisu
- In:
Young consumers : insight and ideas for responsible …
26
(
2025
)
2
,
pp. 189-206
Persistent link: https://www.econbiz.de/10015421401
Saved in:
7
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
8
Content analysis of corporate blogs as a relationship management tool
Cho, Soyoen
;
Huh, Jisu
- In:
Corporate communications : an international journal
15
(
2010
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10003943655
Saved in:
9
Multinational corporate website strategies and influencing factors : a comparison of US and Korean corporate websites
Shin, Wonsun
;
Huh, Jisu
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 287-310
Persistent link: https://www.econbiz.de/10003923338
Saved in:
10
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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