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1
Negative publicity effect of the business founder's unethical behavior on corporate image : evidence from China
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of business ethics : JOBE
117
(
2013
)
1
,
pp. 111-121
Persistent link: https://www.econbiz.de/10010232648
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2
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
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3
Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
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4
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
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5
How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
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6
Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
7
The negative effect of name : mentions of frontline service employee name reduce online review persuasiveness
Li, Xinlan
;
Zhu, Dong Hong
;
Chang, Yaping
- In:
Journal of service research
27
(
2024
)
4
,
pp. 636-652
Persistent link: https://www.econbiz.de/10015375891
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8
Shopping through mobile augmented reality : the impacts of AR embedding and embodiment attributes on consumer-based brand equity
Wu, Jin-Feng
;
Dong, Jiao
;
Wu, Yinglu
;
Chang, Ya Ping
- In:
Information & management : the international journal of …
61
(
2024
)
6
,
pp. 1-18
Persistent link: https://www.econbiz.de/10015081323
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9
Seamless experience in the context of omnichannel shopping : scale development and empirical validation
Chang, Ya Ping
;
Li, Jingwen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209581
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10
Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
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