China has achieved rapid economic growth and international trade development through integration into global value chains (GVCs). However, integration has also resulted in massive greenhouse gas emissions, aggravating the pressure imposed by global climate change. Based on the World...

Purpose: Microblog has become an important tool of social marketing since 2010. Compared with traditional blog, microblog has several distinctive features, such as ease of use, viral transmission, high interactivity and real-time communication. Microblog provides a communication platform for...

Purpose Marketers recognize that the internet is crucial in the lives of consumers; thus, they invest money on online advertisements. Using multiple online media primarily influences the message acceptance of consumers. The synergistic effect of online multimedia relies on form, content, and...