Choi, Yeun-su; Lee, Seung-zoon; Choi, Jeongil - In: International Journal of Financial Studies : open … 13 (2025) 2, pp. 1-18
The South Korean AI market has grown significantly, yet while chatbot adoption is well-studied, sustained use remains underexplored. This study surveyed 250 financial institution chatbot users in South Korea in February 2024, using SPSS and R to investigate quality effects on intention of...