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Factors affecting the study of...
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Wierenga, Berend
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
14
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Business horizons
21
Journal of marketing
14
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
14
ERIM report series research in management
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Journal of the Academy of Marketing Science
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California management review
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European Management Journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
165
OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
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The study of important marketing issues in an evolving field
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 18-28
Persistent link: https://www.econbiz.de/10012506508
Saved in:
2
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
3
Looking through the lens of B2B and beyond …
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 193-194
Persistent link: https://www.econbiz.de/10008934063
Saved in:
4
Does listening to customers hurt product innovation?
Kohli, Ajay Kumar
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 67-75)
.
2007
Persistent link: https://www.econbiz.de/10003531827
Saved in:
5
Market orientation in a digital world
Kohli, Ajay Kumar
- In:
Global business review
18
(
2017
)
3
,
pp. 203-205
Persistent link: https://www.econbiz.de/10011745527
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6
Theorizing with managers : Nenonen et al. are right on!
Kohli, Ajay Kumar
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1161-1162
Persistent link: https://www.econbiz.de/10011725647
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7
Determinants of influence in organizational buying : a contingency perspective
Kohli, Ajay Kumar
-
1986
Persistent link: https://www.econbiz.de/10000766662
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8
Market intelligence dissemination across functional boundaries
Maltz, Elliot
;
Kohli, Ajay Kumar
-
1995
Persistent link: https://www.econbiz.de/10000929428
Saved in:
9
Export market identification : the role of economic size and socioeconomic development
Green, Robert T.
- In:
Management international review : mir ; journal of …
31
(
1991
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10001103098
Saved in:
10
Market orientation in US and Scandinavian companies : a cross-cultural study
Selnes, Fred
;
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
-
1997
Persistent link: https://www.econbiz.de/10000968056
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