Purpose Corporate social responsibility (CSR) has gradually come to be regarded as a strategic business tool, and has a significant influence on consumers’ behaviours, but few studies discuss CSR regarding consumers’ behaviour in the insurance industry. The purpose of this paper is to...

Multi-attribute utility theory (MAUT) elicits an individual decision maker’s preferences for single attributes and develops a utility function by mathematics formulation to add up the preferences of the entire set of attributes when assessing alternatives. A common aggregation method of MAUT...