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Cheng, Andong; Meloy, Margaret G.; Polman, Evan - In: Journal of retailing 97 (2021) 2, pp. 191-206

Persistent link: https://www.econbiz.de/10012648986

Cheng, Andong - 2018

Shopper pickiness is an individual difference that is fundamentally associated with how individuals make choices. From lay intuition, we all know someone who is “picky”. Yet to date, research in marketing has neither systematically defined the construct nor provided the means by which to...

Persistent link: https://www.econbiz.de/10012923338

Double mental discounting : when a single price promotion feels twice as nice

Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238

Persistent link: https://www.econbiz.de/10011845001

Disproportionate redemption discounting : mental accounting of discounted credit

Cheng, Andong; Baskin, Ernest - In: Journal of business research : JBR 128 (2021), pp. 156-163

Persistent link: https://www.econbiz.de/10012494449

Responding to COVID-19 : the impact of corporate social responsibility on consumer behavior

Stadler Blank, Ashley; Loveland, Katherine E.; Cheng, Andong - In: International journal of consumer studies 48 (2024) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10014465619

Tiered discounts as multiple reference points for spending

Cheng, Andong; Ross, Gretchen R. - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 424-431

Persistent link: https://www.econbiz.de/10014289857

Variable pricing in restaurant revenue management : a priority mixed bundle strategy

Webb, Timothy; Ma, Jing; Cheng, Andong - In: The Cornell hospitality quarterly 64 (2023) 1, pp. 22-33

Persistent link: https://www.econbiz.de/10014229646

Repetitive purchase behavior

Baumgartner, Hans - In: Quantitative marketing and marketing management : …, (pp. 269-286). 2012

Persistent link: https://www.econbiz.de/10009621761

Bibliometric reflections on the history of consumer research

Baumgartner, Hans - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 233-238

Persistent link: https://www.econbiz.de/10008658314

Binary choice under instructions to select versus reject

Meloy, Margaret G.; Russo, J. Edward - In: Organizational Behavior and Human Decision Processes 93 (2004) 2, pp. 114-128

Persistent link: https://www.econbiz.de/10005430925