brand recognition and has approached studying color in this way of averaging amount of each of the additive primary colors …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

We show that typographic symbolism and sound symbolism both have an effect on the perception of brand names. The visual … letters in a brand name (typographic symbolism) and the name’s silently ‘spoken’ phonemes (sound symbolism) both contribute …

Marketers frequently use individual names as part of their brand-naming strategy. This research investigates how the … use of a possessive (indicated by an apostrophe -s) versus non-possessive form in a brand name (Mrs. Smith’s vs. Mrs …. Smith) affects consumer brand preferences and choice for less familiar brands. Building on the theory of possessions, this …

This study examines the factors that influence advertising on consumer-based brand loyalty focused on a sports shoe … brand in Bhopal India which pointed to the advertisement, brand loyalty, brand trust, and perceived quality. The researcher … (MLR) to explain the causal relationship between advertising, perceived quality, brand trust, and brand loyalty in …

Research on consumer-brand relationships (CBR) has examined the CBR - brand loyalty link, but surprisingly little is …

Drawing from psychological ownership and linguistics theories, we show that compared to a non-possessive brand name, a … possessive brand name leads to more favorable brand evaluations and purchase intentions, which is mediated by greater … attributions of identity-relevant brand attributes and moderated by whether a brand name includes an identity marker …

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help … link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from … 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countries) reveals that the aggregate brand …

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …

the marketing mix and brand sales. We provide evidence, from a hierarchical linear model and a panel data set of brands … the relationship between the complete set of marketing mix elements and brand sales performance asymmetrically. While …