Narrow search
Showing 1 - 10 of 63
Cover Image
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot; De Jans, Steffi; Veirman, Marijke de - In: International journal of advertising : the review of … 40 (2021) 3, pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Cover Image
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi; Vanwesenbeeck, Ini; Cauberghe, Veroline; … - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Cover Image
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi; Cauberghe, Veroline; Hudders, Liselot - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Cover Image
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Cover Image
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
Beuckels, Emma; De Jans, Steffi; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 2, pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Cover Image
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Cover Image
Disclosure of vlog advertising targeted to children
De Jans, Steffi; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Cover Image
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke; Hudders, Liselot; De Jans, Steffi; … - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Cover Image
Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes
De Jans, Steffi; Hudders, Liselot; Constandt, Bram - In: International journal of advertising : the review of … 43 (2024) 6, pp. 933-959
Persistent link: https://www.econbiz.de/10015050102
Cover Image
#sponsored : a systematic literature review and theoretical framework of gambling sponsorship research
De Jans, Steffi; Hudders, Liselot; Constandt, Bram - In: Journal of advertising 53 (2024) 3, pp. 434-453
Persistent link: https://www.econbiz.de/10014575296