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Comprendre les objets connectés grand public : proposition d'une taxonomie centrée sur l'utilisateur
Zhong, Zeling; Balagué, Christine - In: Vie & sciences de l'entreprise : VSE ; la revue de … 211/212 (2021), pp. 70-90
Persistent link: https://www.econbiz.de/10012884520
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The impact of immersive and flow experiences on consumer participation in hyper-connected shopping platforms : a metaverse perspective
Zhong, Zeling; Hamouda, Manel - In: Journal of consumer behaviour 23 (2024) 6, pp. 2826-2845
Persistent link: https://www.econbiz.de/10015116771
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Dynamic modeling of Web purchase bahavior and e-mailing impact by Petri net
Balagué, Christine; Lee, Janghyuk - 2004
Persistent link: https://www.econbiz.de/10002604119
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Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine; Valck, Kristine de - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
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Facebook, Twitter et les autres ... : intégrer les réseaux sociaux dans une stratégie d'entreprise
Balagué, Christine; Fayon, David - 2012 - 2. éd.
Persistent link: https://www.econbiz.de/10009681704
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From social networks to mobile social networks : applications in the marketing evolution
Zhao, Zhenzhen; Balagué, Christine - In: Apps management and e-commerce transactions in real-time, (pp. 26-50). 2017
Persistent link: https://www.econbiz.de/10011690422
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Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen; Balagué, Christine - In: Business horizons 58 (2015) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
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From reality to world : a critical perspective on ai fairness
John-Mathews, Jean-Marie; Cardon, Dominique; Balagué, … - In: Journal of business ethics : JBE 178 (2022) 4, pp. 945-959
Persistent link: https://www.econbiz.de/10013271645
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Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning
Balagué, Christine; de Valck, Kristine - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10010059723
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Facebook, Twitter et les autres ... : intégrer les réseaux sociaux dans une stratégie d'entreprise
Balagué, Christine; Fayon, David - 2010
Persistent link: https://www.econbiz.de/10008911674