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Social commerce as social networking

Doha, Ahmed; Elnahla, Nada; McShane, Lindsay - In: Journal of retailing and consumer services 47 (2019), pp. 307-321

Persistent link: https://www.econbiz.de/10011995633

Accessing primary sources for marketing and advertising history research from family history websites

Neilson, Leighann C. - In: Journal of historical research in marketing 14 (2022) 2, pp. 281-291

Persistent link: https://www.econbiz.de/10013329673

History - The Development of Marketing in the Canadian Museum Community, 1840-1989

Neilson, Leighann C. - In: Journal of macromarketing : examining the interactions … 23 (2003) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10006888676

Development porn? Child sponsorship advertisements in the 1970s

Mittelman, Robert; Neilson, Leighann C. - In: Journal of Historical Research in Marketing 3 (2011) 3, pp. 370-401

Purpose – Child sponsorship programs have been accused of representing children in the developing world in a manner described as “development porn”. The purpose of this paper is to take an historical approach to investigating the use of advertising techniques by Plan Canada, a subsidiary...

Persistent link: https://www.econbiz.de/10014873258

The development of e-business in wine industry SMEs : an international perspective

Neilson, Leighann C.; Madill, Judith; Haines, George H. - In: International journal of electronic business 8 (2010) 2, pp. 126-147

Persistent link: https://www.econbiz.de/10009851654

Book Review: Pioneers in Marketing: A Collection of Biographical Essays

Neilson, Leighann C. - In: Journal of macromarketing : examining the interactions … 32 (2012) 2, pp. 226-228

Persistent link: https://www.econbiz.de/10009976124

Development porn? : child sponsorship advertisements in the 1970s

Mittelman, Robert; Neilson, Leighann C. - In: Journal of historical research in marketing 3 (2011) 3, pp. 370-401

Persistent link: https://www.econbiz.de/10009890164

Web site utilization in SME business strategy : the case of Canadian wine SMEs

Madill, Judith; Neilson, Leighann C. - In: Journal of small business and entrepreneurship : JSBE ; … 23 (2010) 4, pp. 489-507

Persistent link: https://www.econbiz.de/10009892872

The development of e-business in wine industry SMEs : an international perspective

Neilson, Leighann C.; Madill, Judith J.; Haines, George H. - In: International journal of electronic business 8 (2010) 2, pp. 126-147

Persistent link: https://www.econbiz.de/10003964323

Ideological outcomes of marketing practices : a critical historical analysis of child sponsorship programs

Neilson, Leighann C.; Mittelman, Robert - 2012

Persistent link: https://www.econbiz.de/10009768172