Over the past decade, changing consumer preferences for variety, convenience, safer, and healthier attributes have been shaping meat demand patterns in sub-Saharan Africa (SSA), especially in Ghana. Some of these changes have led to the increasing consumption of poultry meat. This trend has...

Consumers preferences for sustainable and healthier lifestyle are examined through stated preference discrete choice experiments. Specifically, we introduce several choice situations in which each respondent was asked to choose the best from three lifestyles presented, including the respondent's...