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A systematic review of the bibliometric literature : branding in marketing strategy

Rosário, Albérico Travassos - In: Origin and branding in international market entry processes, (pp. 82-116). 2023

Persistent link: https://www.econbiz.de/10014436769

Marketing management in retail customer satisfaction : opportunity and challenges

Rosário, Albérico Travassos - In: Management and marketing for improved retail …, (pp. 1-24). 2023

Persistent link: https://www.econbiz.de/10014366068

A look at the new online consumer behavior on social media platforms

Rosário, Albérico Travassos - In: Handbook of research on the platform economy and the …, (pp. 344-369). 2021

Persistent link: https://www.econbiz.de/10012705057

Implications of 5G technology in marketing : a systematic review of the bibliometric literature

Rosário, Albérico Travassos - In: Promoting organizational performance through 5G and …, (pp. 1-27). 2023

Persistent link: https://www.econbiz.de/10013474271

How business intelligence and data analytics can leverage business

Rosário, Albérico Travassos - In: Data-driven business intelligence systems for …, (pp. 56-84). 2024

Persistent link: https://www.econbiz.de/10014553088

How influencers can leverage performance in business

Rosário, Albérico Travassos - In: Using influencer marketing as a digital business strategy, (pp. 58-88). 2024

Persistent link: https://www.econbiz.de/10014462321

How artificial intelligence can help accounting in information management

Rosário, Albérico Travassos - In: Artificial intelligence approaches to sustainable accounting, (pp. 65-92). 2024

Persistent link: https://www.econbiz.de/10014528615

Artificial intelligence in the consumer behavior process in business

Rosário, Albérico Travassos - In: Enhancing and predicting digital consumer behavior with AI, (pp. 39-73). 2024

Persistent link: https://www.econbiz.de/10015115080

A literature review of marketing intelligence and its theoretical implication for leveraging business

Rosário, Albérico Travassos - In: Marketing innovation strategies and consumer behavior, (pp. 1-30). 2024

Persistent link: https://www.econbiz.de/10015098523

Bibliometric analysis on the application of fuzzy logic into marketing strategy

Rosário, Albérico Travassos; Dias, Joana Carmo; … - In: Businesses 3 (2023) 3, pp. 402-423

Fuzzy marketing considers the degree to which a customer belongs to specific segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic...

Persistent link: https://www.econbiz.de/10014413880