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Effect of cause-related marketing on corporate image and purchase intention : evidence from India

Rathod, Khuman L.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International journal of business and emerging markets … 6 (2014) 3, pp. 230-246

Persistent link: https://www.econbiz.de/10010460802

Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India

Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42

Persistent link: https://www.econbiz.de/10012695820

Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context

Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373

Persistent link: https://www.econbiz.de/10011715078

Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective

Thomas, Sujo; Kureshi, Sonal - In: International review on public and non-profit marketing 17 (2020) 2, pp. 225-236

Persistent link: https://www.econbiz.de/10012292855

Zalinawati Abdullah; Marhana Mohamed Anuar; Mohd Rafi Yaacob - In: Journal for global business advancement : JGBA 14 (2021) 5, pp. 684-704

Persistent link: https://www.econbiz.de/10013353017

Influence of Cause Related Marketing Campaigns on Consumers’ Purchase Intention : An Empirical Study in India

Aggarwal, Vivek - 2019

Cause-related marketing (CrM) is helpful to marketers in two aspects one is better Corporate Social Responsibility (CSR … related activities. This research carried out in National Capital Region(NCR) of India attempts to find out the whether the … also been explored. To find out the relationship amongst CrM campaigns and consumers' purchase intention hypotheses were …

Persistent link: https://www.econbiz.de/10012866058

Cause-brand association (CBA) : an empirical investigation into millennails in India

Rohit, Deepa; Panda, Rajesh - In: Journal of customer behaviour 19 (2020) 1, pp. 29-49

Persistent link: https://www.econbiz.de/10012287449

Perceived altruism in cause-related marketing

Lopes, Julia Maringoni; Bairrada, Cristela Maia; … - In: International review on public and non-profit marketing 21 (2024) 2, pp. 255-278

Persistent link: https://www.econbiz.de/10015080781

An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines

Pandey, Shweta; Chawla, Deepak; Jeong, Luz Suplico; … - In: Global business review 23 (2022) 5, pp. 1252-1272

Persistent link: https://www.econbiz.de/10013387293

A study of cause related marketing initiatives and consumer insights : evidences from the Indian context

Kureshi, Sonal; Thomas, Sujo - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 109-130

Persistent link: https://www.econbiz.de/10011567418