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Brodie, Roderick J.
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ECONIS (ZBW)
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1
Certification and authentication of brand value propositions
Starr, Richard G., Jr.
;
Brodie, Roderick J.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
Saved in:
2
The Mindcam methodology: perceiving through the native's eye
Starr, Richard G., Jr.
;
Fernandez, Karen V.
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 168-182
Persistent link: https://www.econbiz.de/10003458879
Saved in:
3
From channel integration to platform integration : capabilities required in hospitality
Bahar, Varqa Shamsi
;
Nenonen, Suvi
;
Starr, Richard G., Jr.
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 19-40
Persistent link: https://www.econbiz.de/10012513126
Saved in:
4
Coopetition with platforms : balancing the interplay of cooperation and competition in hospitality
Bahar, Varqa Shamsi
;
Nenonen, Suvi
;
Starr, Richard G., Jr.
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013194288
Saved in:
5
On the same boat but singing a different tune : coopetition between hotels and platforms close to customers
Bahar, Varqa Shamsi
;
Nenonen, Suvi
;
Starr, Richard G., Jr.
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 52-69
Persistent link: https://www.econbiz.de/10014230254
Saved in:
6
A negative actor engagement scale for online knowledge-sharing platforms
Li, Loic Pengtao
;
Frethey-Bentham, Catherine
;
Juric, Biljana
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10014228872
Saved in:
7
Advertising and interbrand competition : a New Zealand replication of a Western European study
Brodie, Roderick J.
- In:
New Zealand economic papers
19
(
1985
),
pp. 35-59
Persistent link: https://www.econbiz.de/10001009611
Saved in:
8
Academic interface with marketing practice : leading and following and not losing the way?
Brodie, Roderick J.
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 177-178
Persistent link: https://www.econbiz.de/10008653779
Saved in:
9
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
10
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
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