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Internet brand innovation : wh...
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Showing
1
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Sort
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date (oldest first)
1
The role of business model
innovation
for product
innovation
performance
Tavassoli, Sam
;
Bengtsson, Lars
- In:
International journal of innovation management
22
(
2018
)
7
,
pp. 1850061-1-28
Persistent link: https://www.econbiz.de/10011936349
Saved in:
2
The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun
;
Bae, Zong-Tae
;
Kang, Shin Hyung
- In:
Digital disruptive innovation
,
(pp. 417-439)
.
2020
Persistent link: https://www.econbiz.de/10012116510
Saved in:
3
Co-creation via digital fashion technology in new business models for premium product
innovation
: case-studies in menswear and womenswear adaptation
Ross, Frances
-
2020
Persistent link: https://www.econbiz.de/10012059262
Saved in:
4
Offerings that are "ever-in-the-making" : how digital ventures continuously develop their products after launch
Lehmann, Julian
;
Recker, Jan
- In:
Business & information systems engineering
64
(
2022
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10013168759
Saved in:
5
Innovation
from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
6
New product development : the arch gate to business sustainability : a case of a confectionery brand in Indonesia
Oey, Elia
;
Gunawan, Sellan N.
- In:
International journal of business excellence
13
(
2017
)
3
,
pp. 285-298
Persistent link: https://www.econbiz.de/10011857509
Saved in:
7
Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Clauß, Thomas
;
Urhahn, …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
10
,
pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
Saved in:
8
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
9
The role of branding capability for innovative companies : stock market reactions to new product announcement
Lei, Xinghui
;
Ye, Tingting
;
Abimbola, Temi
- In:
Nankai business review international
4
(
2013
)
4
,
pp. 329-348
Persistent link: https://www.econbiz.de/10010212532
Saved in:
10
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
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