Background: In a typical multiechelon supply chain, the supplier makes semifinished items, from which the manufacturer produces finished products to eventually get sold at retailers. However, the majority of existing supply chain models consider the remanufacturing of defective products by...

Mobile application acceptance is an emerging research area that gained wide-spread popularity. Managerially important but the overlooked aspect is mobile applications adoption effect on overseas resident's life satisfaction. Travel applications make users' life easier with a smooth travel...

Semantic analysis is becoming increasingly important not only in computing but also in the business world. The purpose of the current study is to apply semantic network analysis to the service industry, one of the economic sectors. To learn more about the crowded environment in the service...

Given the extensive utilisation of social media, brands have grown increasingly dependent on it to build brand equity. As a result, acquiring specific capabilities in the realm of digital marketing has become a necessity. This research aims to investigate the essence of Social Media Marketing...

This current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, and...

It is important that SMEs are able to prioritize business quality by identifying business requirements based on customer requirements. This strategy is able to help SMEs generate innovation in the form of improved business quality activities to meet customer requirements. This approach uses the...

This study applies the Quality Function Deployment (QFD) method to develop a House of Quality (HoQ) framework for the Collaborative Apparel Consumption (CAC) business. The framework integrates inputs from customers and industry professionals to assess customer requirements and business goal...

Small and medium enterprises (SMEs) must continue to combine technology and market adaptation or open innovation to sustain their business. One of these ways is to promote their products and services extensively. This study investigated the best media to promote SMEs in the local agricultural...

Mobile application acceptance is an emerging research area that gained wide-spread popularity. Managerially important but the overlooked aspect is mobile applications adoption effect on overseas resident's life satisfaction. Travel applications make users' life easier with a smooth travel...

Given the extensive utilisation of social media, brands have grown increasingly dependent on it to build brand equity. As a result, acquiring specific capabilities in the realm of digital marketing has become a necessity. This research aims to investigate the essence of Social Media Marketing...