Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on...

Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on...

Purpose: This study explicitly examines how Hofstede's cultural dimensions moderate the relationship between nonmonetary motivation factors and performance. Design/methodology/approach: Through the simple random sampling technique, the hypotheses were tested with a sample of 604 employees from...