Concept: With the rapid transformation in the world of advertising and marketing, Digital Marketing has proved to be one of the most widely used and successful media or channel to spread product or service related information among the target audience. Viral marketing can be said to be a...

Social responsibility of business refers to what a business does over and above the statutory requirement for the benefit of the society. The word ‘responsibility’ emphasizes that the business has some moral obligations towards the society. CSR also known as Sustainable Responsible Business...