Showing 1 - 10 of 21
Online reputation is a strategic aspect of lodgings' image and commercialization. Websites containing tourism reviews have increased their influence on customers' decisions, leading to the effective management of Internet social media accounts. Customer evaluations of lodgings vary across...
Persistent link: https://www.econbiz.de/10012145396
Currently, lodgings' competitiveness depends on pricing, based on the online reputation measured by quantitative scales of variables. The purpose of this article is to analyze the different prices set by lodgings by season in relation to the variables that measure their online reputation. This...
Persistent link: https://www.econbiz.de/10012612090
Currently, lodgings' competitiveness depends on pricing, based on the online reputation measured by quantitative scales of variables. The purpose of this article is to analyze the different prices set by lodgings by season in relation to the variables that measure their online reputation. This...
Persistent link: https://www.econbiz.de/10012146141
This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main...
Persistent link: https://www.econbiz.de/10012140607
This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...
Persistent link: https://www.econbiz.de/10012612007
Purpose – This work examines the relationship between internal and relational capabilities and the creation of value to the end consumer in the case of the process of receipt, manufacture, and delivery of orders within the supply chain. This work develops a methodology to identify operations...
Persistent link: https://www.econbiz.de/10014688118
Purpose This study aims to examine the impact of the outsourcing of hotel departments on service quality measured through online customer reviews. Design/methodology/approach Three models were developed, considering three important online tourism reputation websites, to establish the...
Persistent link: https://www.econbiz.de/10014874093
Persistent link: https://www.econbiz.de/10008367973
Persistent link: https://www.econbiz.de/10008368310
Persistent link: https://www.econbiz.de/10008368364