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Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas; Sharma, Nidhi - In: Corporate reputation review 25 (2022) 4, pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
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Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands
Huang, Xiaozhi; Wei, Meiting; Cao, Xin - In: Journal of retailing and consumer services 81 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015117774
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A comprehensive framework of visual elements in brand logos : content analysis of top 500 global brands
Trehan, Shruti; Kalro, Arti D. - In: The journal of product & brand management 33 (2024) 8, pp. 1055-1072
Persistent link: https://www.econbiz.de/10015173302
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Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei; Griffin, William Glenn - In: The journal of product & brand management 31 (2022) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
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Color saturation increases perceived product size
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
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Beyond beauty : design symmetry and brand personality
Bajaj, Aditi; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
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How brand owners construct imagined worlds with brand visual aesthetics
Buschgens, Mark; Figueiredo, Bernardo; Rahman, Kaleel - In: The journal of asset management 27 (2020) 3, pp. 266-283
Persistent link: https://www.econbiz.de/10012298789
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Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente; Barra, Cristóbal; Moyano, Jorge - In: The journal of product & brand management 31 (2022) 3, pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
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Visual complexity, brand gender, and ad effectiveness
Chen, Siyun; Ponomarenko, Veronika; Lv, Linxiang; … - In: International journal of research in marketing : IJRM ; … 42 (2025) 2, pp. 365-390
Persistent link: https://www.econbiz.de/10015435835
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Minimalist or maximalist brand design : influence on brand perception in the context of online stores
Emmermacher, Tim; Lüdtke, Jan-Paul; Wohllebe, Atilla - In: Transformation im Consumer Sales : Innovative …, (pp. 91-108). 2024
Persistent link: https://www.econbiz.de/10015182151