This article examines the potential implications of pursuing organizational transparency ideals in contemporary datafied societies, i.e., societies where multiple aspects of social life take the shape of digital data. The article develops a communication perspective of transparency which is...

Is greenwashing a business model? The paper is a conceptual effort to advance the discussions of greenwashing though the lenses of business model thinking. We argue that the business model literature can offer a useful supplement to the existing conceptualisations of greenwashing by linking...