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Purpose: This paper aims to explore the determinants of intention to use Islamic banking and compare the consumer behavior of users and non-users of Islamic banking. This study incorporates the theory of planned behavior in Islamic banking perspective with an additional construct from...
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The purpose of this study was to empirically examine the consolidative conceptual model which tests the effect of perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on positive WOM. The study adopted a quantitative...
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This research is intended to make few important contributions in the field of Ethics and Knowledge Management, firstly by investigating the contribution of Interpersonal Trust in Knowledge Sharing and secondly that how Islamic Work Ethics is important in making environment more conducive to...
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