CRM has noted the dizzying career in last years, though it happens, that it is often connected only with the computer program. The management of customer relationship is the something more important in reality. It is the philosophy of new marketing conception. That is the reason too, why many...

The consumer cooperatives have the longtime tradition and perspective in the world. The Czech consumer cooperatives have been gone through a favourable time periods and a less favourable time periods in their history. This article presents the main problematic spheres of current cooperative...

CRM has noted the dizzying career in last years, though it happens, that it is often connected only with the computer program. The management of customer relationship is the something more important in reality. It is the philosophy of new marketing conception. That is the reason too, why many...

The consumer cooperatives have the longtime tradition and perspective in the world. The Czech consumer cooperatives have been gone through a favourable time periods and a less favourable time periods in their history. This article presents the main problematic spheres of current cooperative...

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing...

The advent of social media offers yet another set of communication channels which can brand add to integrated marketing communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an adequate explanation, the content creation...