Tarhini, Ali; Alalwan, Ali Abdallah; Shammout, Ahmad Bahjat - In: Review of International Business and Strategy 29 (2019) 3, pp. 157-179
Purpose: This study aims to investigate the factors that may hinder or facilitate consumers’ adoption of mobile-commerce (m-commerce) activities in the context of developing countries exemplified here by Oman. Design/methodology/approach: A conceptual model was developed through integrating...