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Using the UTAUT, personal innovativeness and perceived financial cost to examine student’s intention to use E-learning

Twum, Kojo Kakra; Ofori, Daniel; Keney, Gabriel; … - In: Journal of science and technology policy management : JSTPM 13 (2022) 3, pp. 713-737

Persistent link: https://www.econbiz.de/10013349445

The influence of public university library service quality and library brand image on user loyalty

Twum, Kojo Kakra; Yalley, Andrews Agya; Agyapong, … - In: International review on public and non-profit marketing 18 (2021) 2, pp. 207-227

Persistent link: https://www.econbiz.de/10012545525

Public service advertising and celebrity endorsement in Ghana

Appiah-Nimo, Christina; Ofori, Daniel; Agyapong, Gloria … - In: Public Sector Marketing Communications, Volume II : …, (pp. 21-41). 2023

Persistent link: https://www.econbiz.de/10014289780

Intention to Vaccinate against COVID-19 : a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model

Twum, Kojo Kakra; Ofori, Daniel; Agyapong, Gloria … - In: Journal of Social Marketing 11 (2021) 4, pp. 549-574

Purpose: This study examines the factors influencing intention to vaccinate against COVID-19 in a developing country context using the theory of planned behaviour (TPB) and health belief model (HBM). Design/methodology/approach: Through a cross-sectional survey design, the study adopted a...

Persistent link: https://www.econbiz.de/10012641322

Ethical social media marketing in Africa

Hinson, Robert; Twum, Kojo Kakra; Arhin, Eugene - In: Digital Business in Africa : Social Media and Related …, (pp. 17-39). 2022

Persistent link: https://www.econbiz.de/10013282674

An introduction to responsible management : a corporate social responsibility, green marketing, and sustainability management perspective

Adae, Eric Kwame; Kosiba, John Paul Basewe; Hinson, Robert - In: Responsible management in emerging markets : a …, (pp. 1-34). 2021

Persistent link: https://www.econbiz.de/10012698336

Sustainable mining in emerging economies : a case of reputable mining companies in Africa

Twum, Kojo Kakra; Ansu-Mensah, Peter; Amaniampong, … - In: Responsible management in emerging markets : a …, (pp. 345-373). 2021

Persistent link: https://www.econbiz.de/10012698444

Responsible management in emerging markets : a multisectoral focus

Adae, Eric Kwame (ed.); Kosiba, John Paul Basewe (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012600033

Responsible Management in Emerging Markets : A Multisectoral Focus

Adae, Eric Kwame (ed.); Kosiba, John Paul Basewe (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging...

Persistent link: https://www.econbiz.de/10012655227

Does corporate social responsibility enhance political marketing?

Twum, Kojo Kakra; Kosiba, John Paul Basewe; … - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 71-101

Persistent link: https://www.econbiz.de/10012802216