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Strategizing green marketing in times of uncertainty : does it pay off?

Papadas, Karolos A.; Piha, Lamprini; Davvetas, Vasileios; … - In: European journal of marketing 58 (2024) 10, pp. 2169-2198

Persistent link: https://www.econbiz.de/10015198410

Strategizing green marketing in times of uncertainty: does it pay off?

Papadas, Karolos A.; Piha, Lamprini; Davvetas, Vasileios; … - In: European Journal of Marketing 58 (2024) 10, pp. 2169-2198

Purpose This study aims to investigate the impact of green marketing strategy (GMS) and firms’ decision to invest in or divest from green marketing activities during a crisis on business performance. Design/methodology/approach The study collected survey data from 245 Greek firms during the...

Persistent link: https://www.econbiz.de/10015343425

Global social networking sites and global identity : a three-country study

Makri, Katerina; Papadas, Karolos; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 130 (2021), pp. 482-492

Persistent link: https://www.econbiz.de/10012544864

The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts

Cook, David; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 811-832

Persistent link: https://www.econbiz.de/10014283555

Effective messages for public health campaigns

Kechagia, Adamantia; Tsourvakas, George; Piha, Lamprini - In: Journal of contemporary marketing science 8 (2025) 1, pp. 3-19

Persistent link: https://www.econbiz.de/10015422729

The interplay of strategic and internal green marketing orientation on competitive advantage

Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 104 (2019), pp. 632-643

Persistent link: https://www.econbiz.de/10012105240

Destination branding and co-creation : a service ecosystem perspective

Giannopoulos, Antonios; Piha, Lamprini; Skourtis, George - In: Journal of Product & Brand Management 30 (2020) 1, pp. 148-166

Purpose: Drawing on the service-dominant logic and the institutional theory, this paper aims to explore the value-creating mechanisms of branding in the destination context and the brand co-creation process at and between different levels of a service ecosystem. Design/methodology/approach: An...

Persistent link: https://www.econbiz.de/10012413396

The influence of employee accent on customer participation in services

Bourdin, David; Sichtmann, Christina; Davvetas, Vasileios - In: Journal of service research 27 (2024) 2, pp. 194-212

Persistent link: https://www.econbiz.de/10014580418

The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets

Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40

Persistent link: https://www.econbiz.de/10014368371

How product category shapes preferences toward global and local brands : a schema theory perspective

Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 4, pp. 61-81

Persistent link: https://www.econbiz.de/10011626815