Gervilla, María José Quero; Fernández, Rafael Ventura - In: Cuadernos de Gestión 11 (2011) 01, pp. 15-36
The aim of this research project is to gain some insight into the relationships between the following variables: Satisfaction, Commitment, Trust, and Future Purchasing Intentions. In order to achieve this aim, a Model for the Management of Service Sector Customer Relations is proposed, and this...