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Green marketing strategies : how do they influence consumer-based brand equity?

Sohail, M. Sadiq - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 229-243

Persistent link: https://www.econbiz.de/10011800591

How green marketing mix strategies affects the firm's performance : a Malaysian perspective

Goh, Wan-Har; Goh Yen Nee; Shaizatulaqma Kamalul Ariffin; … - In: International journal of sustainable strategic management 7 (2019) 1/2, pp. 113-130

Persistent link: https://www.econbiz.de/10012103307

Analysing the impact of green marketing mix on consumer purchase intention

Kaur, Ravinder; Mishra, Suyash; Yadav, Shivani; Shaw, Tanya - In: International journal of Indian culture and business … 25 (2022) 3, pp. 403-425

Persistent link: https://www.econbiz.de/10013255922

Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers

Sabharwal, Dhruv; Narula, Sumit - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 225-240

Persistent link: https://www.econbiz.de/10015057585

Green marketing mix and repurchase intention : the role of green knowledge

Mahmoud, Mahmoud Abdulai; Seidu, Alimatu Sadia; … - In: African journal of economic and management studies 15 (2024) 3, pp. 501-518

Persistent link: https://www.econbiz.de/10015064590

Organizational capability, market perspective, and green innovation adoption : insight from Indonesian food processing small and medium-sized enterprises

Najib, Mukhamad; Fahma, Farah; Suhartanto, Dwi - In: Journal of small business strategy 32 (2022) 2, pp. 51-66

Persistent link: https://www.econbiz.de/10015395563

Investigation of green marketing practices of UAE hypermarkets

Joghee, Shanmugan; Dubey, Anil Roy; Singh, Sonia - In: International journal of enterprise network management … 12 (2021) 4, pp. 367-381

Persistent link: https://www.econbiz.de/10012797772

The role of green marketing and promotion of green energy bonds to reduce carbon emissions in Indonesia

Sabbar, Sabbar Dahham; Musa, Hani Amer; Kadir, Abdul Rahman - In: International Journal of Energy Economics and Policy : IJEEP 13 (2023) 5, pp. 73-82

Persistent link: https://www.econbiz.de/10014375139

Determinants of green trust on repurchase intentions : a survey of Quick Service Restaurants in Indonesia

Mukhammad Kholid Mawardi; Iqbal, Mohammad; Astuti, … - In: Cogent business & management 11 (2024) 1, pp. 1-21

This study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...

Persistent link: https://www.econbiz.de/10014529451

Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective

Zhang, Mo; Phan The Cong; Sanyal, Shouvik; Wanich Suksatan - In: Economic research 35 (2022) 1,5, pp. 5097-5113

Persistent link: https://www.econbiz.de/10014413989