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10,156
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10,101
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8,492
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8,454
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5,940
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5,818
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5,581
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5,542
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Han, Heesup
157
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144
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139
Phau, Ian
130
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128
Grunert, Klaus G.
123
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115
Pelsmacker, Patrick de
112
Dwivedi, Yogesh K.
111
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108
Kaiser, Harry M.
105
Septianto, Felix
104
Lusk, Jayson L.
98
Wansink, Brian
97
Grewal, Dhruv
96
Loureiro, Sandra Maria Correia
95
Law, Rob
94
Eisend, Martin
93
Wiedmann, Klaus-Peter
91
Foxall, Gordon R.
90
Herrmann, Andreas
90
Chintagunta, Pradeep K.
88
Tucker, Catherine
88
Agarwal, Sumit
87
Sheth, Jagdish N.
86
Khare, Arpita
81
Bagozzi, Richard P.
79
Nayga, Rodolfo M. <Jr.>
79
Paul, Justin
79
Anderson, Simon P.
78
Ko, Eunju
78
Usman, Osly
78
Verhoef, Peter C.
78
Laroche, Michel
75
Woodside, Arch G.
75
Thaichon, Park
74
Cherchye, Laurens
73
Kim, Jungkeun
73
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71
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16
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16
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2,466
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937
Psychology & marketing
936
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827
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of Consumer Marketing
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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CESifo working papers
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Cogent business & management
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International journal of advertising : the review of marketing communications
372
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2,912
RePEc
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EconStor
1,416
BASE
281
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56
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40
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date (oldest first)
1
The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the
advertising
and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita
;
Moeljadi
;
Hapsari, Raditha
-
2023
Persistent link: https://www.econbiz.de/10014480150
Saved in:
2
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin
;
Myszkowski, Nils
;
Davila, Andrès
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
Saved in:
3
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
4
E-mail
advertising
in Syria : assessing beliefs, attitudes, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
Saved in:
5
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
6
The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile
advertising
and behavioral intent to use chatbots
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Di Vittorio, Arianna
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10012583872
Saved in:
7
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
8
Social media
advertising
and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
9
Linkages between
advertising
value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19 : a two wave study
Karamchandani, Shikha
;
Mehta, Anushree
;
Jayswal, Mitesh
- In:
Vision : the journal of business perspective
28
(
2024
)
5
,
pp. 607-620
Persistent link: https://www.econbiz.de/10015156786
Saved in:
10
The influence factors towards mobile
advertising
message content on consumer purchase intention
Nor Hazlina Hashim
;
Normalini
;
Norhazlina Sajali
- In:
Global business review
19
(
2018
)
5
,
pp. 1187-1206
Persistent link: https://www.econbiz.de/10011929704
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