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1
Building loyalty with online financial services customers : is there a gender difference?
Ladhari, Riadh
;
Leclerc, André
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 560-569
Persistent link: https://www.econbiz.de/10010128305
Saved in:
2
How to lengthen, deepen and broaden customer-firm relationships with online financial services?
Liang, Chiung-ju
;
Chen, Hui-ju
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10003916764
Saved in:
3
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
4
Online channel adoption intent of customers for financial products
Maheswari, V. Uma
;
Chandrasekaran, Uma
- In:
The IUP journal of management research : IJMR
38
(
2019
)
4
,
pp. 7-35
Persistent link: https://www.econbiz.de/10012178318
Saved in:
5
Enhancing customer experience through
AI
-enabled content personalization in e-commerce marketing
Vashishth, Tarun Kumar
;
Vikas
;
Sharma, Kewal Krishan
; …
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 7-32)
.
2025
Persistent link: https://www.econbiz.de/10015196639
Saved in:
6
Leveraging artificial intelligence in firm-generated online customer communities : a framework and future research agenda
Marti, Candice L.
;
Kour, Gurpreet
;
Bilgihan, Anil
;
Xu, Yu
- In:
Journal of service management
35
(
2024
)
3
,
pp. 438-458
Persistent link: https://www.econbiz.de/10015078016
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7
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James W.
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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8
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.
;
Paetz, Friederike
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
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9
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
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10
Enhancing the digital consumer experience : the role of artificial intelligence
Jaiwant, Sunanda Vincent
;
Vazirani, Kiran
- In:
Enhancing and predicting digital consumer behavior with AI
,
(pp. 173-185)
.
2024
Persistent link: https://www.econbiz.de/10015115117
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