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The effect of strategic orientations factors to achieving sustainable competitive advantage
Baniata, Burhan Ali; Alryalat, Haroun - In: International journal of e-entrepreneurship and … 7 (2017) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011779298
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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Technology : a strategic imperative for successful retailers
Quinones, Myriam; Gómez-Suárez, Mónica; Cruz Roche, … - In: International journal of retail and distribution management 51 (2023) 4, pp. 546-566
Persistent link: https://www.econbiz.de/10014281083
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Service, people and cutomer orientation : a capability view to CRM and sustainable competitive advantage
Bhat, Suhail Ahmad; Darzi, Mushtaq Ahmad - In: Vision : the journal of business perspective 22 (2018) 2, pp. 163-173
Persistent link: https://www.econbiz.de/10011890376
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Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis
Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119
Persistent link: https://www.econbiz.de/10011580387
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Building a sustainable competitive advantage of an organization : evidence from Kathmandu
Shrestha, Sudarshan - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 1, pp. 136-144
Persistent link: https://www.econbiz.de/10014493960
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Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad; Putra, Aditya Halim Perdana Kusuma; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 7, pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
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The "first principles" of marketing strategy
Palmatier, Robert W.; Crecelius, Andrew T. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
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Examining the role of information technology in cultivating firms' dynamic marketing capabilities
Wang, Eric T. G.; Hu, Han-fen; Hu, Paul Jen-Hwa - In: Information & management : the internat. journal of … 50 (2013) 6, pp. 336-343
Persistent link: https://www.econbiz.de/10009775415