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Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the context of car buying. Structural equation...
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Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the context of car buying. Structural equation...
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The study is conducted empirically in order to explore the phenomenon of Individualistic Entrepreneurial Orientation (IEO) in terms of market opportunities, social capital and personal attributes. The study was guided by Miller (1983), Lumpkin and Dess (1996), Granovetter (1985) and (John, P., &...
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