Narrow search
Showing 41 - 50 of 89
Cover Image
Implications of market structure for elasticity structure
Russell, Gary J. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 229-241
Persistent link: https://www.econbiz.de/10001054429
Cover Image
Understanding Generation Y and their use of social media: a review and research agenda
Bolton, Ruth N.; Parasuraman, A.; Hoefnagels, Ankie; … - In: Journal of service management 24 (2013) 3, pp. 245-267
Persistent link: https://www.econbiz.de/10010132552
Cover Image
Relationship Characteristics and Cash Flow Variability: Implications for Satisfaction, Loyalty, and Customer Portfolio Management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10010104402
Cover Image
Six strategies for competing through service: An agenda for future research
Bolton, Ruth N.; Grewal, Dhruv; Levy, Michael - In: Journal of retailing 83 (2007) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10007599013
Cover Image
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
Bolton, Ruth N.; Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 72 (2008) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10008171126
Cover Image
The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
Bohlmann, Jonathan D.; Rosa, José Antonio; Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 25 (2006) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10007284414
Cover Image
Beyond EDLP and HiLo: a new customised approach to retail pricing
Bolton, Ruth N.; Montoya, Detra Y.; Shankar, Venkatesh - In: The European retail digest : the authoritative guide to … (2006-07) 49, pp. 7-10
Persistent link: https://www.econbiz.de/10007287130
Cover Image
The Effect of Service Experiences over Time on a Supplier's Retention of Business Customers
Bolton, Ruth N.; Lemon, Katherine N.; Bramlett, Matthew D. - In: Management science : journal of the Institute for … 52 (2006) 12, pp. 1811-1823
Persistent link: https://www.econbiz.de/10007396025
Cover Image
The effect of service experiences over time on a supplier's retention of business customers ; Report No. 04-119
Bolton, Ruth N.; Lemon, Katherine N.; Bramlett, Matthew D. - In: MSI reports : working paper series (2004) 4, pp. 48-71
Persistent link: https://www.econbiz.de/10009893426
Cover Image
Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: MSI reports : working paper series (2009) 3, pp. 23-49
Persistent link: https://www.econbiz.de/10009893540