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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael; … - In: MSI reports : working paper series (2009) 4, pp. 49-76
Persistent link: https://www.econbiz.de/10009893545
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Why Attachment Security Matters: How Customers' Attachment Styles Influence Their Relationships With Service Firms and Service Employees
Mende, Martin; Bolton, Ruth N. - In: Journal of service research : JSR 14 (2011) 3, pp. 285-302
Persistent link: https://www.econbiz.de/10009328895
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Customer Engagement: Opportunities and Challenges for Organizations
Bolton, Ruth N. - In: Journal of service research : JSR 14 (2011) 3, pp. 272-275
Persistent link: https://www.econbiz.de/10009328900
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The theoretical underpinnings of customer asset management : a framework and propositions for future research
Bolton, Ruth N. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701446
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The effect of service experiences over time on a supplier's retention of business customers ; Report No. 04-119
Bolton, Ruth N.; Lemon, Katherine N.; Bramlett, Matthew D. - In: MSI reports : working paper series (2004) 4, pp. 48-71
Persistent link: https://www.econbiz.de/10002707976
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COVERING THE MARKET
Bolton, Ruth N. - In: Marketing research : a magazine of management and … 6 (1994) 3, pp. 30-35
Persistent link: https://www.econbiz.de/10007142622
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Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols
Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 12 (1993) 3, pp. 280-303
Persistent link: https://www.econbiz.de/10006949299
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Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
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Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.; Bolton, Ruth N.; Bridges, Cheryl H.; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10003987342
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A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James; Malhotra, Naresh K.; Bolton, Ruth N. - In: Journal of international marketing 18 (2010) 3, pp. 18-40
Persistent link: https://www.econbiz.de/10008657429