Considers alternative methods of new product introduction in environments where the assumptions about advertising′s benefits no longer hold. Examines promotion‐driven introduction, distribution introduction, PR‐driven introduction, and new products from umbrella propositions. Summarizes...

This article is based on episode 104 of the "Economics for Business" podcast by the Mises Institute (www.mises.org/E4BPod) featuring Mohammad Keyhani in conversation with host Hunter Hastings. This text is a slightly edited version of the interview transcript. The original audio can be found...

This is a transcript of the interview with Mohammad Keyhani hosted by Hunter Hastings on the Economics for Business Podcast recorded on November 24, 2021. The audio can be found on most audio streaming platforms as well as the official page of the interview on the Mises Institute...

The corporation was a timely emergent phenomenon of the capitalist system. Under entrepreneurial ownership with customer value creation goals, corporations introduced new products and services, new capital structures and new management processes capable of improving customer experiences in every...