Little is known about how different types of advertising affect brand attitudes. We investigate the relationships … advertising (national traditional, local traditional and digital). The data represent ten million brand attitude surveys and $264 … between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of …

This study examines the factors that influence advertising on consumer-based brand loyalty focused on a sports shoe … (MLR) to explain the causal relationship between advertising, perceived quality, brand trust, and brand loyalty in … sportswear products. The results on simple linear regression exposed that advertising has a significant influence on brand trust …

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand …'s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous … consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases …

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids … significant effect on product and brand character recognition, Product-Brand Character Association and brand preference. The … studies on advertising targeted at kids in Pakistan. …

This research was carried out from the perspective of downward price-based brand extensions with the aim to discover … its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and … luxury brand loyalty. The conceptual framework is based on both previous qualitative and quantitative research. A five …

with higher system confidence are supposed to positively evaluate a brand if the brand as well as its advertising reflect … confidence in the process of the value reflected both in brand and in brand advertising affecting brand attitude. Finally … brand symbolism can function in adapting to the social system as well as human values. Based on previous research on human …

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help … link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from … 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countries) reveals that the aggregate brand …

Research on consumer-brand relationships (CBR) has examined the CBR - brand loyalty link, but surprisingly little is …

Drawing from psychological ownership and linguistics theories, we show that compared to a non-possessive brand name, a … possessive brand name leads to more favorable brand evaluations and purchase intentions, which is mediated by greater … attributions of identity-relevant brand attributes and moderated by whether a brand name includes an identity marker …

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put … forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There … is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into account sources of …