By providing a nearly instant connection among parties at opposite corners of the world and enabling a variety of commercial exchanges, the Internet emerged as the technology expected to create a truly global market space. Internet firms faced the challenge of capitalizing on this development....

This study examines the relationship between three types of reputation building activities - marketing investments, reputation borrowing, and media exposure - and firm performance using a sample of Top-50 pure Internet firms. The study addresses a question of paramount practical importance about...

By means of a detailed study of the National Industrial Bicycle Company of Japan (NIBC), Suresh Kotha examines the dynamics of implementing mass customization in a firm that pursues both mass production and mass customization in two different factories. NIBC reaps superior returns by employing a...