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Naik, Prasad A.; Schultz, Don E.; Srinivasan, Shuba - In: Journal of advertising research 47 (2007) 3, pp. 257-269

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Schultz, Don E. - In: The journal of product & brand management 25 (2016) 6, pp. 507-515

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Schultz, Don E. - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 222-225

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Schultz, Don E. - In: Handbook of business-to-business marketing, (pp. 165-181). 2012

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Schultz, Don E. - In: Organizations and markets in emerging economies 1 (2010) 1, pp. 51-67

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Schultz, Don E. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 143-146

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Schultz, Don E. - In: Journal of Indian business research 5 (2013) 1, pp. 10-16

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Schultz, Don E. - In: Integrated brand marketing and measuring returns, (pp. 58-93). 2010

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Schultz, Don E.; Tannenbaum, Stanley I. - 1988 - 2. ed

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Schultz, Don E.; Martin, Dennis; Brown, William P. - 1984 - 2. ed

Persistent link: https://www.econbiz.de/10003219174